Cites X · brand, PR & AI visibility

Become the answer AI gives.

Buyers now ask ChatGPT, Claude and Perplexity before they ask anyone else. Cites X builds your brand, earns the coverage and makes you the source those answers cite, with AI at every step. Use the platform yourself, or bring in the Cites X team.

A brand and PR team at work
The platform

Brand first. Everything else follows.

Cites X starts with the thinking that lets a business be built or reinvented, then carries it into every story, pitch and page. Eleven modules, one clear workflow.

Brand strategy & identity

Positioning, message, voice and identity, with twelve brand tools and worked examples

Brand Book Studio

Brand books and style guides for companies, IP and franchises

Content & newsroom

Stories, owned media and a newsroom that stay on brand

Pitch, outreach & media CRM

The right desks and reporters, a pitch for each one, sent from your own inbox

Coverage & outcomes

Prove the placement landed, then learn from what worked

AI Citation Lens

See whether ChatGPT, Perplexity and Gemini name you, who they name instead, and the fix

Connectors: MCP & API

Use Cites X from any AI assistant or wire it into your own apps

In-language, 35+ markets

Content and pitches written natively per market, not translated

How it works

Brand is the top of the funnel. Each step stays true to the one before it.

1 · Brand

Strategy, development and identity: define, build and refine.

2 · Content

Owned media and stories, on brand.

3 · Pitch

Earned media, on message, from your inbox.

4 · Coverage

The placement lands and is measured.

5 · AI citations

You become the source AI answers name.

Two ways to work

Do it yourself, or with the team

Self-serve platform

Use the apps yourself: first campaign in minutes, plans from $99 a month.

Consulting & custom

The Cites X studio builds with you: brand development, re-branding, launches and managed PR.

Built for

Industries, teams and markets

Industries

Corporate and investor relations, beauty, food and beverage, Web3, hospitality, re-branding

Teams

Agencies, startups and founders, nonprofits

Markets

Deepest in Southeast Asia and Latin America, with reach across North America and Europe

Track record

Building brands since 1989, 475 media outlets mapped, 23,000+ reporters tracked

FAQ

Cites X, explained

What is Cites X?

A brand and earned-media platform for the AI-answer era. It helps you define and build your brand, keeps your content on brand, pitches the right journalists, tracks the coverage and shows whether AI answer engines name you.

Is it only PR?

No. The work starts with brand strategy, development and identity, including brand books and style guides, and only then flows into content, pitching and coverage.

Do pitches come from me or from Cites X?

From you. Pitches go out from your own Gmail or Microsoft 365 by secure sign-in, so journalists hear from a real person at your business.

What is the AI visibility score?

A free scan of how often ChatGPT, Perplexity and Gemini name your brand when buyers ask, who they name instead, and the pitch that closes the gap.

Can your team do it for us?

Yes. Use the self-serve platform, or bring in the Cites X studio for brand development, re-branding and managed campaigns.

How does it connect to DoeAsk?

Cites X runs as a web app and as an MCP connector for ChatGPT, Claude and your own apps, and it ties into your DoeAsk business so your story and your shop point at each other.

Build the brand. Win the coverage. Become the answer.

Cites X, part of the DoeAsk ecosystem.